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Sixty per cent of staff working in museums, galleries and other venues have cited the appeal to new audiences as the main reason for programming touring exhibitions. The sectoral belief in the audience development impact of touring exhibitions is one of the preliminary findings of research being carried out by the Touring Exhibitions Group, an independent membership network of galleries, museums, libraries, art and science centres.
Of those organisations creating exhibitions to tour, 64% of staff rated touring exhibitions ability to raise the profile of the organisation as their most valuable characteristic. The research, involving over 120 organisations nationally, is ongoing and will now question organisations on issues including partnership exhibitions, supply and demand, and regional patterns of touring.