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New guidelines covering the display of ticket prices and fees on print advertising will permit advertisers to quote the face value of tickets, providing they state where those tickets can be obtained and ensure consumers are aware that extra charges will be levied if tickets are bought through specific outlets.
The Ticket Pricing Help Note, issued by the Committee for Advertising Practice (CAP) following criticism by the Office of Fair Trading of the pricing tactics of some agents (AP issue 91, 14 February), clarifies the way that ticket prices should be presented to the public. Advice on individual items of print or other marketing materials is also being made available by the CAP?s Copy Advice team. Ticketing expert Roger Tomlinson said, ?The essence of this is to remove from marketing communications the surprise element for consumers who come to buy tickets at a quoted price, then there are more charges they have to pay. This will catch all those venues which do not advertise prominently (some not at all) their extra charges for posting out tickets, paying by credit card, etc. as well as all those Internet and Ticket Agent booking fees.?

w: http://www.cap.org.uk