Photo of a standing ovation in a large theatre
10 Jan 2019 Feature

James McClure sets out five ways in which smart ticketing strategies can increase customer satisfaction as well as revenues.

It was more than 300 years ago that philosopher John Locke first explained the concept of supply and demand. Yet in modern times, many arts venues are still not taking advantage of market forces in ways that will not only drive more revenue and fill more seats, but also increase patron happiness.

As many venues have seen, patrons are increasingly waiting until the last minute to purchase tickets

While most venues have moved on from a world where every seat in the venue was... more

Photo of workshop leader drumming with young school children 10 Jan 2019 Case study

Kwame Bakoji-Hume explains how sharing knowledge of African culture through school workshops can shine a light on important contemporary issues.

The matrix code; green lettering falling down a dark background 10 Jan 2019 Feature

Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.

Photo of a man playing a broom converted into a flute 10 Jan 2019 Case study

A touring exhibition in Hong Kong is encouraging young people to change the way they think about sustainability, writes Joego Chan.

Photo of actress looking down from balcony 03 Jan 2019 Case study

Bristol Old Vic, England’s oldest theatre, is now also open as a visitor attraction and heritage destination. Emma Stenning explains why - and how - the venue embarked on this new venture.

Photo of Shakespeare's Globe Theatre 03 Jan 2019 Feature

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.

Photo of youth orchestra performing 03 Jan 2019 Case study

What recruitment practices best support diversity? Damian Iorio explains how the National Youth String Orchestra makes sure it’s ability and not background that counts.

03 Jan 2019 Opinion

It is right to celebrate those local authorities committed to funding culture, but long-term sustainability may depend on developing entirely new approaches, argues Gary Topp.

Photo of a group of children colouring 03 Jan 2019 Case study

National Trust venues are engaging with new audiences by empowering young people to run events with local communities, says Hattie Clayton.

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What is the importance of creativity for young children? Ruth Churchill Dower explores the wide-ranging and ultimately limitless benefits of arts activity.

Photo of woman and children drumming 13 Dec 2018 Feature

Why do some in the sector feel that babies and toddlers have little to offer as audiences or participants? On the contrary, says Charlotte Arculus, working with this group is never boring.

Photo of a baby dancing 13 Dec 2018 Case study

A non-verbal approach to music-making for the very youngest children offers a comfortable environment for new parents experiencing anxiety, as well as a joyful time for babies, says Hannah Baker.

Photo of a mother holding a child 13 Dec 2018 Case study

Stratford Circus Arts Centre, based in an area of London with high levels of child poverty, has come to realise that providing low-cost hot meals can help it engage with local families. Tania Wilmer tells the story.

Photo of an actress portraying a child, crying out 13 Dec 2018 Feature

The opportunities for very young children to experience the arts in rural Devon are few, as well as inconvenient and expensive. How can less culturally engaged families enjoy live performances, asks Amy Bere.

Photo of Momentous at Light Night Leeds 2013 06 Dec 2018 Feature

Local authority cuts to the arts may be widely reported, but some councils are investing serious money in cultural development, says Andrew Dixon.

Photo of a man sitting in an empty stadium 06 Dec 2018 Feature

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. Tim Baker explores how it might work in the arts.