As the ensemble approaches its 30th Anniversary season, the management are looking to recruit an exceptional candidate to lead its marketing and PR strategy.
London Concertante is one of Europe’s leading and busiest chamber orchestras, with more than 70 concerts per year in the UK and Europe. The ensemble has an enviable reputation built up over its 28-year history, for dynamic, exciting performances and for the unique rapport it builds with audiences. In addition to concerts, the ensemble frequently records and has for many years produced an exciting education programme.
To deal with the formation of brand and marketing strategy for our organisation. To deliver creatively outstanding and high-quality campaigns that are on brand, on budget and on time with consistency of visual look, brand image, identity and communications messages across all media with a particular emphasis on digital. We are a small team willing to find someone to work close with.
Job role: Marketing Manager
Location: Based at the London Concertante office in SW16
Salary: £28k - £32k
Hours: This is a full-time, permanent position
Reports to: Artistic Director
- To plan and deliver the marketing and communications for London Concertante ongoing programme.
- Create an implement the ensemble’s social media and email campaigns.
- Create press releases and work with press contacts to gain additional exposure and to highlight special projects.
- Maintain the company database and manage all email communications with audience.
- Work with the Artistic Director to enhance the orchestra’s branding.
- To work on the design of programmes and flyers, portraying a creative image of the organisation.
- To oversee any external delivery of marketing and communications for the future tours and events.
- To work closely with the rest of the team to help attract and retain tenants, audiences and venue users at every opportunity; and to build a sustainable creative environment and community that attracts visitors and tenants alike.
- To develop and deliver an on-going plan to build and maintain London Concertante reputation as a creatively-led organisation.
- Maintain and keep up-to-date (and where necessary, redesign) the ensemble’s website.
- Co-ordinate with venues to ensure marketing opportunities are maximised and branding is consistent.
- Work with our various ticket outlets to maximise exposure and sales.
Analytics and reporting
- Review audience, sales, and marketing data, and work collaboratively with colleagues to ensure that all projects and initiatives are positioned for success.
- Ensure that metrics are produced to monitor and evaluate digital performance across all activity, and that results are disseminated and used appropriately to inform future activity.
- Take overall responsibility for the marketing budget.
- Some foreign travel as required
- Attend evening concerts and events as required
- Carry out any other duties that may be reasonably required
Skills, Knowledge & Experience
- Experience working in an arts marketing environment at a senior management level with a track record of strong, brand led, campaigns. A professional marketing qualification would be beneficial.
- Understanding of the needs and expectations of potential arts audiences, with specific reference to the promotion of classical concerts.
- Successful track record in overseeing and maintaining standards for marketing, PR and/or communications contract.
- Experience of designing programmes and flyers would be beneficial.
- Experience of leading significant press and communications campaigns.
- A track record of building engagement through digital – experience of live streaming and content led marketing would be advantageous.
- Effective forward planning / project management skills.
- Articulate and confident communication skills, including formal and informal written documents and advertising copy.
- Positive response to working in a target-driven environment within a small team.
- Hard working and energetic.
- Committed to London Cocnertante’s promotion of classical concerts.
Please email email@example.com to request an application form.
Closing date: 30 November 2019