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Full Time
Hay Festival

Sponsorship and Fundraising Assistant

  • £26,540 per year
  • Closing date – 18 February 2025
  • Hay on Wye
  • Company Video

The Sponsorship and Fundraising Assistant has a particular focus on generating income from event sponsors locally and regionally, as well as successfully managing the selling of exhibition spaces at Hay Festivals in the UK.

Sponsors

  • Cultivate, manage and develop successful relationships with existing and new sponsors, with a focus on relationships up to £5k
  • Identify and define on a local, regional and national level new and emerging sponsorship opportunities.
  • Develop sponsorship proposals, packages and agreements for sponsors.
  • Ensure sponsor requirements are met at our two UK festivals (Hay Festival, Hay-on-Wye and Hay Festival, Winter Weekend) manage complimentary ticket requests, host sponsors during the festivals and administer other sponsor benefits
  • Ensure sponsors are acknowledged correctly, gathering artwork and sponsor logos for print and web. (Pre-show reel, online and print programme)
  • Maintain sponsor pages and profiles (Sponsors Directory)
  • Help organise sponsor events
  • Manage interaction with event sponsors in the Festival Lounge at Hay Festival (spring)
  • Maintain and update records for correspondence and invoicing
  • Generate reports for sponsors

Patrons and Benefactors

  • Help manage and develop Patrons and Benefactors engagement and renewals, including invitations and complimentary tickets. (Book of the Month and Book of the Year mailings)
  • Research Patrons and Benefactors to identify key prospects to engage for further support
  • Ensure Patrons and Benefactors are acknowledged correctly (Donor boards, print programme and webpages)
  • Help organise fundraising events

Exhibitors

  • Coordinate selection and booking process of exhibitors at Hay Festival Wales (Spring and Winter Weekend)
  • Identify and approach potential exhibitors to ensure a diverse visitor experience
  • Ensure exhibitor requirements are met at our main UK festival (Hay Festival, Hay-on-Wye)

Advertisers

  • Cultivate, build and manage successful relationships with existing and potential new advertisers for print and web
  • Maintain advertiser pages on the Hay Festival website.

Skills Specification – Essential

  • Experience of securing sponsorship and successfully managing relationships with sponsors
  • Ability to effectively manage multiple relationships of varying complexities, meet strict deadlines and work well under pressure
  • Experience in creating opportunities to drive new commercial/sponsorship ideas or partnerships
  • Proven track record of meeting financial targets and/or securing funding
  • Experience of prospect research and ability to research and respond to opportunities.
  • Strong customer relationship management skills and care – understanding of and modelling excellent donor management.
  • Experience in managing effective relationships with a wide range of stakeholders.
  • Experience of coordinating membership or audience focused events.
  • Excellent written communication skills, numeracy, organisational skills and attention to detail
  • Enthusiastic team player with excellent interpersonal and relationship-building skills
  • Microsoft Office skills – Word, Excel, Powerpoint
  • Full UK Driving Licence

Desirable

  • Knowledge of the arts, literature and current affairs that can inform sponsorship
  • Canva or Adobe CC experience
  • Welsh speaker

For an informal conversation about the role, please email [email protected]

To apply please send your CV and a letter explaining how your experience fits the role to [email protected]  by midday February 18th 2025

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