Association for Cultural Enterprises

The first of a new series of events tailored to performing arts venues. Join this inaugural meeting to help shape the future agenda, and enjoy a tour of this stunning venue*.

Revenue raising organisational culture

This event will include the launch of a new thought leadership paper from Louise Emerson (Director of Take the Current, and former CEO of Cheltenham Festivals): From not-for-profit to more-than-profit: how organisational culture can strengthen financial resilience

Who is it for?

This event is particularly suited to senior and mid-senior leaders responsible for earned income generation, including Executive Director, Chief Operating Officer, Head/Director of Operations, Front of House, Commercial, Audience Experience.

What will I learn?

  • Straightforward changes which you can apply to your ticket sales operation to boost income
  • How performance techniques can increase Front of House Sales
  • Unexpected and inspirational approaches to commercial partnerships and merchandising
  • How thoughtful capital projects can transform trading income


  • Bala McAlinn, Director, Boo Productions & First Ruffian, Ruff Trade Training
  • Jo Davis, Head of Retail & Camilla Lawson, Senior Corporate Development Manager, Barbican
  • Debbie Richards, Director, Baker Richards
  • Jane Storie, Head of Enterprises, Royal Opera House
  • Andrew Thomas, Principal,
  • Pete Toon, Producer, Mikron Theatre
  • Kerry Whelan, Executive Director, Frantic Assembly

Book your place here

This event is free to attend for performing arts organisations. Enter the discount code OPENDOORCOMP when booking.

*Tours will be limited to a total of 60 attendees in total. Registration for the tours will open on a first-come-first served basis one week before the event.