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The Space

As organisations and brands are increasingly looked to for stances on political issues, digital marketing practices are subject to more scrutiny than ever before. In this webinar we will discuss the expectations, and accompanying limitations, that arts marketing teams and individuals face when engaging with social justice issues online.

We’ll cover

  • How can arts and culture organisations meaningfully respond to issues of injustice?
  • What does good practice looks like, and what can go wrong?
  • And what are the some of the philosophical and practical aspects we should consider?


The webinar will be hosted by Dr Rianna Walcott, incoming Assistant Professor of Communication at the University of Maryland and Assistant Director of the Black Communication and Technology Lab. Rianna investigates the impacts of social and racial inequalities on digital spaces and has written about race, feminism, mental health, arts and culture for Wellcome Collection, The Guardian, BBC, Vice, and Dazed. She also co-founded projectmyopia.com, promoting inclusivity in academia and a decolonised curriculum. In the time left over, she moonlights as a jazz singer.

Rianna will be joined by:

Dr Francesca Sobande is a senior lecturer in digital media studies at the School of Journalism, Media and Culture at Cardiff University. Her work explores the power and politics of media and the marketplace. Francesca’s latest book, ‘Big Brands Are Watching You: Marketing Social Justice and Digital Culture‘ was published by University of California Press in January. She is also the author of ‘The Digital Lives of Black Women in Britain’ (Palgrave Macmillan, 2020), ‘Consuming Crisis: Commodifying Care and COVID-19’ (SAGE, 2022), and co-author of ‘Black Oot Here: Black Lives in Scotland’ (Bloomsbury, 2022). Francesca enjoys writing in Margins and embracing all things emo.

Haydn Corrodus Haydn is a seasoned Social and Digital Marketing Consultant specialising in the arts and non-profit sectors. Previously a Tech Champion for the ACE Digital Culture Network and a tech fellow for Bloomberg Philanthropies, he has worked and consulted with 300+ international organisations including The Southbank Centre and The Brooklyn Museum. Haydn is also a founding partner of We Are Stripes, which advocates for diversity in creative industries and worked with companies like Disney and Microsoft.

Additional information

The webinar lasts 90 minutes and will take place on Zoom.

There will be a live captioner throughout.

The session is delivered in a webinar format. Your camera and microphone are disabled. However, we very much welcome discussions and interactions in the chat.

A recording of the webinar will be made available after the event, on The Space’s YouTube channel

By booking a place on this webinar you are agreeing to abide by our community guidelines.

Listen to a description of the webinar.

Book your place by clicking the ‘Book Now’ button below.

July 17
11:00 am - 12:30 pm

Book now

See all upcoming events and resources at The Space.