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The Audience Agency

Audience Spectrum Live

Audience Spectrum is the cultural sector’s most widely used and effective audience targeting tool and we’re taking it out on the road for a series of free in-person events across the UK this November.

Join us to find out how you could make Audience Spectrum work for your organisation – from your day-to-day audience engagement and marketing activity to your longer-term strategic planning.


All are welcome! If you’re new to Audience Spectrum, you’ll find out how expert users have been harnessing the power of free resources and paid-for services. If you’re an expert yourself, come and view the new features we’ve introduced and tell us what you’d like to see next.

What you will learn:

You’ll leave this session with not just a deeper understanding of Audience Spectrum as a segmentation tool, but also with inspiration and practical ideas of how you can apply this knowledge in your day-to-day work, no matter what kind of cultural organisation you work for.


These half-day sessions will take place in person across the UK:

Audience Spectrum Live - Nottingham 2 November
Audience Spectrum Live - Edinburgh 8 November
Audience Spectrum Live - Glasgow 9 November
Audience Spectrum Live - Cardiff 21 November
Audience Spectrum Live - London 23 November
Audience Spectrum Live - Manchester 30 November

Our team will first introduce segmentation as a concept, and Audience Spectrum specifically, before moving into a workshop section where we’ll work together to think about how Audience Spectrum could be applied at a practical level.

Book your free place

If you have any questions, please contact our team at events@theaudienceagency.org