Audience Spectrum Live
Audience Spectrum is the cultural sector’s most widely used and effective audience targeting tool and we’re taking it out on the road for a series of free in-person events across the UK this November.
Join us to find out how you could make Audience Spectrum work for your organisation – from your day-to-day audience engagement and marketing activity to your longer-term strategic planning.
All are welcome! If you’re new to Audience Spectrum, you’ll find out how expert users have been harnessing the power of free resources and paid-for services. If you’re an expert yourself, come and view the new features we’ve introduced and tell us what you’d like to see next.
What you will learn:
You’ll leave this session with not just a deeper understanding of Audience Spectrum as a segmentation tool, but also with inspiration and practical ideas of how you can apply this knowledge in your day-to-day work, no matter what kind of cultural organisation you work for.
These half-day sessions will take place in person across the UK:
Audience Spectrum Live - Nottingham 2 November
Audience Spectrum Live - Edinburgh 8 November
Audience Spectrum Live - Glasgow 9 November
Audience Spectrum Live - Cardiff 21 November
Audience Spectrum Live - London 23 November
Audience Spectrum Live - Manchester 30 November
Our team will first introduce segmentation as a concept, and Audience Spectrum specifically, before moving into a workshop section where we’ll work together to think about how Audience Spectrum could be applied at a practical level.
If you have any questions, please contact our team at firstname.lastname@example.org