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Arts Marketing Association

Livestreaming to Engage Audiences

27 November at 10:30 am - 12:30 pm

What is it about?

This online workshop will focus on how to broaden your audience engagement. Discover how livestreaming can work as a tool to reach new audiences. Learn how to do it well and how to do it simply.

Having identified who you want to engage, you’ll get practical advice on getting started and experimenting. Discover how to use simple equipment that you probably already have, and the social media you use, to give you quick wins.

Jon will explore how to use periscope and whether you can make use of your in house teams vs attracting influencers. He’ll take you through best practice examples, the ethics around engagement, safeguarding your audiences and managing risk. Learn how to deal with trolls and support your own wellbeing and development in the process. You’ll also explore what success looks like and how to measure and report on what you’ve achieved.

Jon will use case studies and first hand experience during this session and there will be ample opportunity to ask questions.

What will I gain?

  • A clear understanding of how live streaming will help you reach new audiences
  •  Technical know-how on how to get started
  •  A solid understanding of best practice, ethics and safeguarding around live streaming

Who is it for?

Marketers working in any type of arts or cultural organisation who want to increase their audience reach and better understand livestreaming. You’ll likely be working at assistant, officer or new manager level.

Cost

AMA member rate: £55 + VAT
Arts Council England NPO: £55 + VAT
Non-Member: £115 + VAT

The Trainer

Jon Sleigh | Freelance Arts Educator

Jon Sleigh is a freelance arts educator and learning curator working across the UK on a diverse portfolio of national galleries and projects. He was formerly Learning Officer for the Arts Council Collection based at Birmingham Museum and Art Gallery. He has a passion for working with diverse communities matched only by his intake of tea. Recent exhibition programming work includes ‘Coming Out: Sexuality, Gender and Identity’, ‘Women, Power and Protest’ and ‘Too Cute! Sweet is about to get Sinister’ by Rachel Maclean. 

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.

Book here