Insight tools for touring companies

Circus performance with musicians
24 Mar 2016

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.

A thirst for diversity

Photo of production of Macbeth
22 Mar 2016

Frustrated by a shortage of touring opportunities for black and Asian theatre, Jatinder Verma and Jonathan Kennedy made it their mission to change the hearts and minds of artistic directors and inspire audiences across the country.

Calls for longer-term strategic touring funding

Photo of ballet dancers feet
18 Mar 2016

ACE will publish refreshed guidance and a new application form for its Strategic Touring Programme after a report highlighted areas for improvement. 

How to... plan a theatre tour

Production shot of The Birthday Party
08 Mar 2016

London Classic Theatre’s Michael Cabot shares his tips for those hoping to hit the road.

Making collections pay

Photo of silk dresses
03 Mar 2016

Many museums and galleries struggle to manage the costs of storing and conserving their collections. Emma Sumner introduces two innovative organisations that are making their collections pay their own way.  

Life after regular funding

Photo of a performance
25 Feb 2016

Audiences and rural promoters are the life-blood of Northumberland Theatre Company. Gillian Hambleton reveals how the company harnessed that loyalty to keep the company going through hard times.

Venues could charge touring companies for data sharing

Photo of a box office
12 Feb 2016

Detailed guidance on data collection has been published by Arts Council England, as NPOs prepare for data sharing agreements to become a requirement of funding.

Selling circus

Photo of musicians on see-saw
03 Feb 2016

When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.

Tour bookers get helping hand with new online services

Photo of a performance
17 Nov 2015

New online resources aim to streamline tour booking for theatre companies and help venues widen their programming.

Friends on tour

Photo of a workshop in a care home
29 Oct 2015

Can a small touring company benefit from running a Friends scheme? Liz Hill examines the opportunities and the challenges.

Building a stronger case for support

Photo of a performance of Tiny Treasures
03 Sep 2015

Do potential donors really understand the value of small-scale touring theatre? Joanna Ridout considers how the sector might better articulate its value.

New focus and less cash for touring

Photo of a Balinese dancer
28 Aug 2015

Arts Council England’s Strategic Touring Programme has been cut back after applications for the previous funding round failed to make the grade.  

Loans could ease pressure at touring companies

Photo of a Nuffield and English Touring Theatre production
13 Aug 2015

The UK’s arts councils are being urged to seek permission to use government funds to provide short-term loans.

Book Review: A Wider Horizon

06 Aug 2015

How and why do rural touring companies thrive? Sue Robinson reviews the latest contribution from Francois Matarasso, a writer who has been helping her to answer similar questions for 20 years.

ACE launches The Regional Touring Network with £800k grant

14 Jul 2015

Nine regional venues are involved in a three-year project that aims to deliver a legacy of sustainable theatre touring.

Job Ladder – Sheena Wrigley

Photo of Sheena Wrigley
25 Jun 2015

As she joins Manchester’s HOME, Sheena Wrigley looks back over the course of her career. 

On the high and low roads

Photo of van on quayside
07 May 2015

Roberta Doyle explains why Scotland’s theatre company ‘without walls’ tours the highlands and islands of Scotland.

Data sharing practices to be customer-driven

Image of data with a human shadow
01 May 2015

Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact details with touring companies.

On the road (sometimes with a JCB)

Image of performance of Broken
17 Nov 2014

International touring has given Motionhouse greater confidence and is a crucial element in the company's plans for the future. Louise Richards explains why she plans ahead - and is ready for surprises.

Lies, damned lies and arts funding statistics

Boris Johnson
10 Nov 2014

Liz Hill sets the record straight on the contribution that touring activity by London-based arts organisations makes to the rest of England.

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