The art of merchandising

Image of the William Morris Gallery shop
13 May 2013

Linda Weston tells how the William Morris Gallery has recorded increased shop sales since its recent refurbishment.

Charity shop fundraising

Ribbon cutting ceremony
16 Oct 2012

Beckie Smith tells how a charity shop is contributing to funding Tewkesbury’s theatre, The Roses.

National icon, international reach

Picture of the Royal Albert Hall
24 Aug 2012

Schools around the world have been invited to tune into a live science lesson taking place at the Royal Albert Hall. Lucy Noble tells the story.

Added value catering

27 Feb 2012

Catering has the potential to provide a healthy income stream and enhance the wider visitor experience, but it needs to be well executed, warns Paul Smith

Selling on the streets

12 Dec 2011

Laurence Miller tells how Nimax Theatres has been working with Enta to improve its sales to the elusive visitor market

The art of science: Wriggling Rangoli

10 Oct 2011

Science-based projects can reach out to new audiences who wouldn’t normally engage with the arts. Claire Cowell describes a project that did just that

Artistic licence

29 Aug 2011

Licensing your art for commercial use is not for everyone, but Mainda Kiwelu believes that, used properly, it can open up revenue streams and new audiences

Reminiscence workshops

13 Jun 2011

David Haworth describes Forest Forge’s experience and knowledge of working with the elderly and people with terminal illness.

2020 Vision - Future marketing

dominos on a wooden surface with Facebook, Twitter and other social media logos instead of white dots
01 Jun 2006

In the second of our series looking at the arts world of the future, Alice Walton casts her mind forward to 2020 and asks how arts organisations will attract future audiences.

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