An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return. Hannah Mitchell reports.
The closure of the Independent Living Fund and cuts to the Access to Work scheme will lead to a massive reduction in the number of disabled people participating and working in the mainstream arts world, warns Helen Bayliss.
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended.