Free admission at DCMS-funded museums and galleries has helped boost visits by foreign tourists by almost 40% since 2008/9, while visits from within the UK have increased by just 3% during this same period.
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how.
International touring has given Motionhouse greater confidence and is a crucial element in the company's plans for the future. Louise Richards explains why she plans ahead - and is ready for surprises.