Every child in the last year of primary school in the London borough of Newham has the opportunity to see world-class theatre for free. Becky Lees explains how the scheme has established itself.
Junior arts workers are often the most in touch with audiences, but can struggle to make their voices and ideas heard. Laraine Penson offers some tips for communicating more effectively - and explains why management should listen.
Programming both Cantonese and western opera, the Hong Kong Arts Festival has a challenge when it comes to audience development. Tisa Ho shares her strategy.
Are free and discount ticket schemes key to reaching new audiences or do they simply benefit existing bookers? Michael Volpe shares Opera Holland Park’s experiences.
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.
Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.
Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and street arts to the coast is enticing the tourists back. Joe Mackintosh tells the story.
The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped Mac Belfast grow its schools audiences and enhance its reputation. Melissa McMinn describes two initiatives.
Don’t be afraid of fun, catch them early and remember that everyone loves LEGO – Michelle Lally shares her tips for engaging young people and families in the arts.
Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.
As technology becomes an increasingly distracting force, it’s down to live entertainment to tempt people to set aside their devices and be present with each other, says Dave Wakeman.
Live entertainment is still a big draw for the Netflix generations, but how should arts organisations go about building relationships with them? Olivia Carr shares some advice.
Digital platforms enhance audience engagement in museums and galleries but can the same be done in the performing arts? Ben Walmsley discusses a research project in contemporary dance.
Performing in concert halls around the world makes setting ticket prices tricky. So, explains Jane Donald, the RSNO begins by asking one simple question.
Presenting social issue dramas and storytelling events in a pub in Newport is reaching audiences looking for entertainment rather than art. Julie Benson tells the story.
Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.
