In the lead-up to the opening of new venues in Hong Kong’s West Kowloon Cultural District, Anna CY Chan is embracing technology to broaden dance audiences and develop future talent.
How did Sadler’s Wells manage to increase its membership and ticket sales while cutting discounts and other incentives? Sebastian Cheswright Cater shares the secrets of their success.
When project funding slowed after the financial crash, Jaybird Live Literature was unable to put on the technically complex poetry shows it was known for. Julia Bird explains how it adapted its work to stay in business.
Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.
For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.
Oldham Coliseum’s new extension will provide access for everyone to future-proof itself in a borough that is home to many people with disabilities, writes Kevin Shaw.
When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.
Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the approach at HOME in Manchester.
Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.
Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audiences like it? Charlotte Gross tells the story.
A cross-artform project aims to address the challenge of encouraging people to engage with new or experimental work and find effective approaches to attracting and retaining audiences.
Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collaborative approach to commissioning and communications. Elaine Lees tells the story.
Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.
A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson tells the story.
