Contemporary music made more popular

Image of sound installation in Huddersfield shopping arcade
27 Jan 2014

Huddersfield Contemporary Music Festival has an enviable international reputation but how does it go down with the locals? Sarah McWatt tells of activities and opportunities designed to reverse preconceptions.

Much more for your supper

Image of carnival performers
20 Jan 2014

Burns Night is celebrated in some style in Dumfries, with three days of music, theatre and carnival. Graham Main describes how thousands of local people take part and many more attend.

Selecting the right scheme

Photo of two National Trust membership recruiters
20 Jan 2014

Are membership schemes a great idea or a lot of work? In the first of two articles Alex Youel helps you think through your business objectives and membership design before it’s too late...

The magnitude of marketing

The Culture Hive website
29 Oct 2013

How much has the arts marketing role changed in the last twenty years? Strikingly, says Sarah Chambers, who examines what is now required to market culture.

Community commitment

Image of rehearsals at Old Vic
01 Jul 2013

The Old Vic’s community theatre projects may be uneconomic and time-consuming, but Steve Winter and Alexander Ferris believe they make a valuable contribution to the theatre’s output.

Prosperous partnerships

Image of photographer in plane
06 Jun 2013

Collaborations with a yacht club, fishermen and many others are set to increase engagement in the arts in the Canterbury region. Lucy Johnson describes the ‘Prosper’ project.

Making noises

Image of exhibition at Tramway
22 May 2013

Dianne Greig explains how Glasgow’s galleries and museums are collaborating through the WhiteNOISE project to develop the city’s audience for the visual arts.

All change at audience agencies

30 Nov 2012

Yorkshire declares independence while Scotland joins forces

Guidance in good practice

Photo of people at arts workshop
20 Nov 2012

A new online knowledge bank combines information and guidance on bringing art and audiences together. Pam Pfrommer gives the background to the initiative.

New ideas about audiences

15 Oct 2012

 AP has always shared the best practice on audience development with the sector, says Liz Hill.

Does opera need famous faces or different places?

10 Oct 2012

Chrissie Tiller says bringing opera into everyday spaces may broaden its audience.

Deepening engagement

Diagram illustrating engagement behaviour
08 Oct 2012

Andrew McIntyre outlines a new approach to exploring cultural engagement which provides an insight into people’s behaviour – and how to change it.

Millions for more audiences

27 Feb 2012

ACE’s strategic funds aim to improve audience engagement levels

North East to lose its audience development agency

10 Oct 2011

Merger talks fail to bear fruit as Audiences North East announces its closure

Audience development agencies to become one

19 Sep 2011

England's network of audience development agencies is to merge, following recent funding cuts

Audiences South hands over to London

29 Aug 2011

Audience development agencies start to feel the impact of funding cuts


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