Wales' national arts access scheme for disabled people and their carers removes the need for uncomfortable eligibility conversations. Megan Merrett explains how.
Libraries will always be about books and information, but in Manchester they’re also a place for local communities to enjoy live gigs and other arts events. Zoe Williams explains how the transformation has taken place.
Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty programmes for inspiration.
Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.
A DCMS inquiry will assess whether arts and education initiatives were more successful than traditional approaches in connecting with a younger generation.
When Ron Evans started thinking about how to make post-show talks more appealing and accessible, he found audiences hungry for new ways of engaging with the arts.
Settling scores, creating stories and taking risks - Gary Lagden saw many parallels between the worlds of theatre and rugby. But would these communities themselves agree?
How can arts and culture reach a broader audience that more accurately reflects local communities? Sarah Boiling explores how to change the pattern of who engages with the arts.
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.
Why do some in the sector feel that babies and toddlers have little to offer as audiences or participants? On the contrary, says Charlotte Arculus, working with this group is never boring.
A non-verbal approach to music-making for the very youngest children offers a comfortable environment for new parents experiencing anxiety, as well as a joyful time for babies, says Hannah Baker.
Stratford Circus Arts Centre, based in an area of London with high levels of child poverty, has come to realise that providing low-cost hot meals can help it engage with local families. Tania Wilmer tells the story.
The opportunities for very young children to experience the arts in rural Devon are few, as well as inconvenient and expensive. How can less culturally engaged families enjoy live performances, asks Amy Bere.
Mark Doyle says that a clear sense of purpose has encouraged leading artists to participate in an ambitious programme of contemporary exhibitions in Rochdale.
Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cross-promote performances and offers, says Alice Young.
While touring three productions around the UK, Unlimited Theatre developed a model for working with venues to engage local audiences. Tessa Gordziejko explains the role of the local engagement practitioner.
The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current funding priorities and the public’s taste, rather than any lack of demand, an evidence review suggests.
