Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains
Nicola Young finds Spektrix to be a system that is not only a pleasure to work with, but also a source of support in developing the Belgrade’s revenue streams
Christopher Wynn applauds Blackbaud’s software for giving fundraisers at Edinburgh International Festival a clear understanding of what their supporters want
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not really doing it and seem reluctant to start. Helen Dunnett encourages them to get going
Deborah Baddoo explains how State of Emergency Productions is working to have the history of British Black dance recognised, valued and accessed by the widest possible audience
Broadcasting is collaborative. A lot of people are involved in creating it, and many of the best new ideas are born out of dialogue. Mark Bell reveals how arts collaborations come about, and what makes them so effective
Clare Hearn tells of the logistics of managing an annual event involving naked flames, small children and an un-ticketed audience of 25,000 spectators and participants
Charlie Rheinberg explains how a pub in a small village in North Yorkshire is linking up with a theatre company to enable performers to try out new work in a country retreat while the audience participates, watches and enjoys the experience for free.
Overcoming social and economic barriers to arts engagement is at the heart of Threshold Studios’ work, which is why most of its work is free to participants. Barry Hale and Uzma Johal explain.
A free stage in the foyer creates opportunity for artists and audiences alike. Sarah Gilbert explains why the Wales Millennium Centre is so enthusiastic about theirs.
Poor quality economic impact assessments may have dragged down the arts sector’s perceptions of valuation studies, but Hasan Bakhshi warns against throwing the baby out with the bath water
