The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped Mac Belfast grow its schools audiences and enhance its reputation. Melissa McMinn describes two initiatives.
Music-making sessions for young people with mental health issues have had a recognised impact, and commissioning an independent evaluation has enabled the knowledge and experiences gained to be shared, explains Miriam Steiner.
Wolverhampton’s Grand Theatre is a listed building but its front-of-house areas were in need of a facelift. Adrian Jackson explains how making the theatre more welcoming also made the bars more profitable.