Families are key to audience development, but how do you attract them? Patrick Spottiswoode reveals how Shakespeare’s Globe plans to market a new festival to family audiences.
Through the Circuit network, 15 to 25 year olds create arts events for other young people. Rachel Escott reveals what they’ve learned about marketing to this under-engaged audience.
How can you attend a festival if you can’t leave your house? Michael Eades describes a project bringing the festival experience to people with dementia.
Harlow Playhouse’s Pay What You Can pricing initiative is attracting new audiences, but is it too financially risky? Scott Ramsay reports half way through its first season.
Following the success of relaxed theatrical performances, Chris Proctor explains how Birmingham’s Town Hall & Symphony Hall has gone about staging relaxed concerts.
Not many know that Oxford has some of the worst rates of child literacy in the country. Louise Chantal describes how a playwriting programmes is making a difference.
How do you embed an everyday culture of creativity in a university? This was the starting point for a creative experiment at King’s College London. Laura Speers and Jo Hunter share what they’ve learned so far.
Frustrated by a shortage of touring opportunities for black and Asian theatre, Jatinder Verma and Jonathan Kennedy made it their mission to change the hearts and minds of artistic directors and inspire audiences across the country.
Struck down with depression, international singer and songwriter Rhoda Dakar reveals how volunteering on a music project helped her to take back control.
In Birmingham, craft projects are not only helping young people learn new skills but giving their self-confidence and resilience a boost. Deirdre Buckley explains how.
Many museums and galleries struggle to manage the costs of storing and conserving their collections. Emma Sumner introduces two innovative organisations that are making their collections pay their own way.
Realising that its audience members were all in ‘a stage of transition’ was a revolutionary moment for Jabberwocky Market. Caroline Pearce explains why.
Audiences and rural promoters are the life-blood of Northumberland Theatre Company. Gillian Hambleton reveals how the company harnessed that loyalty to keep the company going through hard times.
