Maximising the marketing

Exterior of Royal Court Theatre at night
04 Jul 2016

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.

Small teams, huge ambitions

Audience member amid ivy on set
30 Jun 2016

Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players are doing. Sara Lock shares a few examples.

Feeling at home

Man on seat
23 Jun 2016

Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. She reflects on the difficulties of marketing interactive live art. 

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

A voice for the future

Photo of people with certificates
15 Jun 2016

Tired of seeing British East Asian actors being given underwritten, stereotyped roles, Kumiko Mendl decided to do something about it.

Exceeding fundraising targets

Photo of singer and guitarist
14 Jun 2016

Last year Youth Music more than doubled its fundraising income, exceeding its already ambitious target. Emma Holenstein reveals how they did it.

Joining up a city

Visitors outside Milton Keynes station
14 Jun 2016

Monica Ferguson charts how Milton Keynes’ international arts festival has changed the way people view the new town.

The Gorbals lives again

Artwork in railway arches
09 Jun 2016

A 100-metre high public artwork isn’t always the answer. Peter McCaughey reflects on why he took a more dispersed approach to an art strategy for a housing project in inner Glasgow.

Connecting to the past

Merged image of Bayeux Tapestry and a performance
09 Jun 2016

Hastings is at long last celebrating its place in history with a festival of contemporary arts. Polly Gifford tells all.

A new look city

09 Jun 2016

Turning the city of Belfast into a gallery has captured residents’ imaginations and changed the way they view their home.

Part of the place

Girl playing violin
09 Jun 2016

An In Harmony programme has embedded Royal Liverpool Philharmonic in its local community. Susanne Burns reveals how the orchestra helps shape Everton’s sense of place.

Supporting the educators

Musicians and dancer
01 Jun 2016

A cultural education programme in the north west has shifted its focus from pupils to teachers and is seeing great results. Sarah Bailey explains how.

We will connect you

Photo of a ticket agency booth
26 May 2016

A new box office system has built a stronger link between London’s Dominion Theatre and its ticket agents, who can now sell directly from the live inventory. Libby Penn reports.

A different kind of host

Room with bunk beds
25 May 2016

Opening a hostel has helped East Street Arts to support artists and generate much-needed income. Nicola Greenan explains how they did it.

Light, sound and conversation

Children use VoiceOver microphones
19 May 2016

An interactive light and sound installation recently connected neighbours in a former coal mining area. Debbi Lander explains how.

Accessible interpretation

Screenshot of the home page
12 May 2016

An interactive guide to Kettle’s Yard’s collection is engaging a wide audience online. Lucy Wheeler shares what she had learned from the project. 

Digital volunteering

Photo of woman taking a photo of an object
12 May 2016

Providing opportunities to volunteer online is helping Birmingham’s museums to engage with more and more people. Rebecca Fletcher explains how they do it.

Developing a workforce

Tunnel visit
05 May 2016

A third of frontline staff in Brighton’s museums have now taken part in a placement programme that is boosting their skills. Helen Graham explains how it works. 

Pop-up opportunity

Photo of the library as performance venue
05 May 2016

The invitation to bring a disused library in Southwark back to life as a pop-up space for artists and community groups came with many challenges as well as opportunities, Rebecca Manson Jones reveals.

The road to self-sufficiency

Photo of exterior of Exeter Corn Exchange
28 Apr 2016

When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.

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