Making the most of membership

Photo of booklet
02 Nov 2017

How did Sadler’s Wells manage to increase its membership and ticket sales while cutting discounts and other incentives? Sebastian Cheswright Cater shares the secrets of their success.

The appealing taste of advance sales

Photo of exterior of theatre at night
02 Nov 2017

For many venues pre-show dining is an important revenue stream, but for customers it can be a rushed and poor experience. Alice Young explains how pre-booking online can make it a more attractive option.

New ventures in Venice

Photo of young people seated in workshop
31 Oct 2017

Many arts graduates are struggling to find employment, but a British Council scheme is helping some to bridge the gap between education and work by spending a month at the Venice Biennale. Laura Broderick and Emma Dexter explain how it works. 

The art of not underselling

Photo of venue dressed up for wedding
19 Oct 2017

Fabrica in Brighton has raised extra income through venue hire for some years, but it needed a more commercial approach to maximise its potential. Anne Rupert tells the story.

Creating change together

Photo of three women looking at tablets
19 Oct 2017

Arts leaders involved in a new two-year programme for organisations seeking to create significant change gathered together for the first time recently. Richard Watts discusses the aims of the programme.

Becoming an expert in an unexpected area

Photo of two young people in hig-vis jackets in area above stage
12 Oct 2017

Sheila Benjamin never thought she’d know so much about construction. She reveals what it was like overseeing a £28m capital project for LAMDA. 

All welcome at the Coliseum

Artist's impression of new theatre building
12 Oct 2017

Oldham Coliseum’s new extension will provide access for everyone to future-proof itself in a borough that is home to many people with disabilities, writes Kevin Shaw.

Redeveloping a period mansion

Photo of front elevation of building with sculpture
12 Oct 2017

Abbot Hall in Kendal, a Grade I listed mansion and now home to an art gallery and museum, is in the early stages of its redevelopment. Gordon Watson outlines the proposals.

From satisfaction to sales

Exterior of Alhambra Theatre at night
05 Oct 2017

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.

Connecting a city

Photo of sign advertising event outside cafe
03 Oct 2017

Charles Quick describes how a programme of creative activities built around the Preston and Lancashire City Deal has brought together artists, residents and policy makers, and been met with a surprising amount of enthusiasm.

Storycasting theatre

Photo of live editing on tablet
21 Sep 2017

Freedom Studios recently filmed and broadcast a performance live from multiple mobile phones. Imran Ali explains how.

The virtual orchestra

Screenshot of an orchestra
21 Sep 2017

Virtual reality technology may be in its infancy, but Luke Ritchie sees huge potential for the arts. He reveals how the Philharmonia Orchestra is using it for artistic and audience development purposes. 

Could £10,000 get your creative idea off the ground?

Photo of people wearing 3D glasses
21 Sep 2017

Two young creatives are now running their own businesses thanks to a Creative Enterprise award. Nicole Lovett introduces them.

A well-planned approach

Image of woman taking a picture of collage of headshots
14 Sep 2017

Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the approach at HOME in Manchester.

A digital season

Photo of dancers being filmed
14 Sep 2017

Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audiences like it? Charlotte Gross tells the story.

Definitely for families

Photo of boy in room lit by row of coloured lights on sticks
07 Sep 2017

Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collaborative approach to commissioning and communications. Elaine Lees tells the story.

A real shift in cultural leadership

Photo of several young people in a line
06 Sep 2017

Tired of a lot of well-meaning talk about creating change for diverse talent in Leicester, Chris Stafford decided to actually do something. He shares the details of Curve Theatre’s ambitious cultural leadership programme.

Making money on the fringes

Photo of comedian eating a cucumber
05 Sep 2017

Some fringe festival productions win international touring contracts, but far too many lose out financially. Jessica Cheetham discusses a model that is offering affordable opportunities for artists. 

Making contact

Photo of people donating using contactless
04 Aug 2017

Contactless technology presents an exciting new fundraising opportunity. Rob Cawston explains how National Museums Scotland created a contactless donation experience.

Families go free

Photo of woman dancing with young audience
26 Jul 2017

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson tells the story.

Pages

Subscribe to Case study