A new visual identity based on Simon Rattle’s distinctive conducting style is part of the orchestra's bid to position itself as an accessible, passionate and progressive force in classical music, explains Patrick Burgoyne.
These are exciting times for the London Symphony Orchestra. After losing a £5m Government contribution toward the development of its proposed new concert hall late last year, the City of London has now stepped forward with an offer to plug the gap and the project is back on track.
Added to that, LSO’s new Music Director, Sir Simon Rattle, has announced exciting plans for his first season in charge this autumn, with a concert in Tate’s Turbine Hall a highlight.
To coincide with the launch of the autumn season, The Partners have created a new visual identity for the LSO that renders Rattle’s distinctive conducting style into 3D motion graphics... Keep reading on Creative Review
These are exciting times for the London Symphony Orchestra. After losing a £5m Government contribution toward the development of its proposed new concert hall late last year, the City of London has now stepped forward with an offer to plug the gap and the project is back on track.
Added to that, LSO’s new Music Director, Sir Simon Rattle, has announced exciting plans for his first season in charge this autumn, with a concert in Tate’s Turbine Hall a highlight.
To coincide with the launch of the autumn season, The Partners have created a new visual identity for the LSO that renders Rattle’s distinctive conducting style into 3D motion graphics... Keep reading on Creative Review