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In an era of falling subsidy, courting philanthropy becomes more and more necessary. Jennifer Radbourne & Kenneth Watkins list the eight qualities needed to pull in donations.

The ability to manage donors and elicit generous contributions is one of the most sought-after skills in arts management.  The Philanthropy Director who has raised $80 m for Australian Ballet shares what you need.
New philanthropy requires new leadership. The ‘new’ sophisticated, values-driven donor who is seeking engagement and connection with the organisation is attracted to leadership behaviour. These donors are prepared to be cultivated and build a relationship with a director of philanthropy who demonstrates passion, adaptability, trust, confidence, care, sound judgement and strong networks. They want the company to embody stable and strategic management, capable financial planning, vision, values, excellence and hard work. They want to know who is on the board of directors and how the board understands philanthropy and stakeholder value. And they want the company to be held in high esteem by artists, audiences, governments and business... Keep reading on artsHub