Are younger arts donors turned off by the term ‘philanthropist’? Marisa Mandile says it’s time to rethink engagement with millennials.
The term philanthropist, it seems, is getting a bad rep. The next generation of philanthropists at this year’s Philanthropy Australia conference made it perfectly clear that they would prefer to be known as ‘change-makers’ or ‘social entrepreneurs’, and so, are ‘consciously uncoupling’ from being known as philanthropists. It appears today, as discussed at the Conference, the title of philanthropist is marred with out-of-date connotations for this next-gen crowd and does not reflect their modes of giving.
Disassociating from the label of philanthropist may be unique to the Australian psyche, according to CASE’s Sue Cunningham, a panellist in the Evolution or Revolution: Is Philanthropy Future Ready? session who had not come across this trend in her extensive work in education either in the US nor the UK. As fellow panellist Gemma Salteri suggested, perhaps philanthropy in Australia may be in need of a brand make-over... Keep reading on ArtsHub
The term philanthropist, it seems, is getting a bad rep. The next generation of philanthropists at this year’s Philanthropy Australia conference made it perfectly clear that they would prefer to be known as ‘change-makers’ or ‘social entrepreneurs’, and so, are ‘consciously uncoupling’ from being known as philanthropists. It appears today, as discussed at the Conference, the title of philanthropist is marred with out-of-date connotations for this next-gen crowd and does not reflect their modes of giving.
Disassociating from the label of philanthropist may be unique to the Australian psyche, according to CASE’s Sue Cunningham, a panellist in the Evolution or Revolution: Is Philanthropy Future Ready? session who had not come across this trend in her extensive work in education either in the US nor the UK. As fellow panellist Gemma Salteri suggested, perhaps philanthropy in Australia may be in need of a brand make-over... Keep reading on ArtsHub