307
Issue 307: Digital impact
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Digital impact
05 Oct 2017It’s inevitable that you will get some bad reviews and customer complaints on social media, but how should you respond? David Burns offers his advice.
“The production was plodding and dull, the performances were lamentable and it was so loud I couldn’t even sleep.”
“When I arrived at the theatre it was mayhem in the foyer. I had to wait twenty minutes to pick up my tickets and this resulted in me not being allowed in for the first ten minutes. I missed a crucial part of the play.”
“Yesterday I took my kids to see xxx. It is marketed as a show for small children. At the interval I was asked to leave for... more
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14 Sep 2017
Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.
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14 Sep 2017
Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.
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21 Sep 2017
Freedom Studios recently filmed and broadcast a performance live from multiple mobile phones. Imran Ali explains how.
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21 Sep 2017
Virtual reality technology may be in its infancy, but Luke Ritchie sees huge potential for the arts. He reveals how the Philharmonia Orchestra is using it for artistic and audience development purposes.
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14 Sep 2017
Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the approach at HOME in Manchester.
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14 Sep 2017
Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audiences like it? Charlotte Gross tells the story.
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04 Aug 2017
Contactless technology presents an exciting new fundraising opportunity. Rob Cawston explains how National Museums Scotland created a contactless donation experience.