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Margareta Pagano talks arts fundraising with the Serpentine’s Julia Peyton-Jones.

The grass patch in front of the Serpentine Gallery in Kensington Gardens is about to be dug up. Again.

It’s the 15th year that the 541 square metres of turf will be turned over by the diggers and a dazzling – usually a little crazy – new building will pop up.

Work starts any day now on this year’s Serpentine Pavilion, designed by the husband and wife team of Spanish architects Jose Selgas and Lucia Cano. If the drawings are anything to go by, the SelgasCano design looks as bold as its predecessors – it’s a brightly coloured floating chrysalis-type tent and will be ready for the public as an open-air cafe in June.

No wonder that winning the annual commission to design the temporary pavilion is one of the most sought after architectural awards on the planet: 300,000 people visited the fibreglass shell designed by the Chilean architect Smiljan Radic last year, while the cloud-like construct created by Sou Fujimoto the previous year was the most visited free architectural exhibition in the world... Keep reading on The Independent