Several months ago I was asked to write this article on fundraising from the growing breed of trusts and foundations set up by the newly rich. I have been putting it off. I think I was asked to write the article because the Lyric Hammersmith has recently received a £1m donation from the Reuben Foundation as part of our £16.5m capital project, due for completion next year.
It is about knowing when it is the right time to ask, what you should ask for and who the best person is to do it... more