Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you use data rather than instinct to develop customer loyalty, says Sarah McAleavy.
Dedicated arts and health co-ordinators, together with a commitment to measure impact, are pushing culture into the mainstream of the country’s health policy, writes Nesta Lloyd-Jones.
New research finds that visual arts appeal disproportionately to millennials and Generation Z – but warns the sector needs to understand the barriers faced by less culturally experienced visitors.
New research finds that a lack of play areas and parking were the most common reasons for negative experiences when taking children to cultural venues.
BME-led organisations were 60% more likely to fall at the first hurdle of Project Grants applications – while LGBT-led groups were 25% more likely to secure grants.
An analysis of motivations helped a contemporary music ensemble upend received wisdom about its audiences. Celia Duffy and Charlotte Gilmore explain how.
Funders are increasing their demands for data from arts organisations while only paying lip service to quality in their own statistics. It’s time to stop indulging them, says Jonathan Knott.
The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.
The UK Statistics Authority has called for greater clarity in the way the Department presents statistics, after investigating concerns raised by ArtsProfessional and others.
What can you do if your event is approaching but your marketing campaign isn’t achieving its desired effect? If you’ve got access to the right data, there’s always time to turn the tide, says Paul Fadden.
The data illusion
Funders are increasing their demands for data from arts organisations while only paying lip service to quality in their own statistics. It’s time to stop indulging them, says Jonathan Knott.