Audience development

A dating app for those looking for a special theatre companion will go live at the end of April.

Courtyard Courting, developed by Hereford arts centre The Courtyard, is equipped with an algorithm designed to match users based on theatre genres they are interested in, as well as the frequency of theatre visits, their age and location.

Discounts will be available on selected films and live shows for users who matched via the app.

Courtyard Digital Marketing Officer Leah Adkins said the app is “like Tinder for theatre fans”.

“First dates can be daunting, and we’re pleased to be able to provide a safe environment for singles to meet and bond over their passion for the arts.”

Ten venues in Newcastle and Gateshead have launched a campaign to encourage the public's return this spring.

Some local venues, including the Tyne & Wear Museums' Newcastle sites, have lost more than half their pre-pandemic visitors: "By joining forces in this way, we want to highlight the strength of the cultural sector in Newcastle and Gateshead, and what it offers," Director Keith Merrin said.

'Make Your Moment', a joint advertising campaign with Newcastle and Gateshead Councils, will appear on the metro and bus shelters, and it is hoped a series of exhibitions and events will kickstart the sector's recovery..

The partnership is emphasising the ability to enjoy culture safely.

“Now that these venues have reopened and restrictions have been lifted, and with the necessary safety measures in place, we can all once again make the most of our city’s rich history, take in amazing performances and exhibitions, and experience more of what Newcastle and the wider region has to offer," Newcastle Councillor John-Paul Stephenson said.

“We can still take precautions... but we can do this while supporting our brilliant cultural sector.”
 

The Arts Council of Wales (ACW) is seeking views on the role of Welsh in the arts to form a new strategy.

Stakeholders are being invited to join a bilingual discussion about language and art at 4pm, March 9. Two sessions have already taken place.

"We want to hear the voices of people who can speak or who are learning Welsh but we also want to hear the voices of people who do not currently speak the language. Everyone’s views and experiences are key to this strategy," ACW says.

The funder has recently mapped the use of Welsh in the arts and appointed a Welsh Language Enabler, Einir Siôn, who will lead the discussions.

"This will not be a platform to air complaints but an opportunity to discuss positive ways of creating change," Siôn said.