PR is about so much more than column inches, but how do you measure a campaign’s success? Amy Finlayson guides us through her straightforward approach.
Forget talk about millenials and generation Y – what does a teenager think is the best way to engage young people in the arts? Tia Duff offers her advice.
Fundraising may be different for small arts organisations but it doesn’t have to be difficult, especially if you share experiences and learn from others, says Kathryn Welch.
Damning research has woken Australia up to the situation for indigenous artists in the country. It’s time for their voices to be heard, says Jacob Boehme.
With new technologies offering potential answers to a myriad of problems facing arts organisations, how can you sift out the ones that offer cost-effective solutions? Andrew Thomas makes some suggestions.
What rights do artists have when their work is exhibited without their permission? Eleni Polycarpou considers the controversy surrounding the Anselm Kiefer exhibition in China.
The work that artists do in education, health and social care settings has long been undervalued, but Nick Ponsillo is hopeful that changes are on their way.
If you only have one level of membership you’re missing a trick. Debbie Richards explains how Baker Richards helped Compton Verney gain thousands of additional members by expanding its offer.
Aside from pockets of innovative practice, many arts organisations are at a loss as to how to engage young people, who behave and think quite differently to older marketers and programmers. Lucie Fitton offers an insight into their world.
At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and Kate Sanderson share the lessons they have learned.
Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that.
Cultural organisations can still bid for Creative Europe funding – now and possibly after the UK has left the EU. Christoph Jankowski explains why you should consider it.
